A logo is a core component of the identity of every organization. Since it is typically the first point of touch with most prospective customers. As such, ensuring that when you make a logo, it truly represents your brand and can connect with consumers.
Several factors go into the design of the logo which vary based on your needs and the market in which you work.
So, what makes a good logo?
Many of history’s most impactful and popular logos are surprisingly simple. Simple logos are simple to recognise and recall, from Nike’s single swoosh to Apple’s eponymous style. Simplicity is the main element for logos and most people only focus on a logo, for a limited time. A basic design will convey the personality of your brand concisely and efficiently.
The first attribute great logos share is that they are valuable to the target audiences of their firms. More significant, they express the personality and identity of a brand. The use of colours in your logo is a primary feature, which can cause various emotions and show customers the personality of your company.
Another main feature of a strong logo is that, right from the very first time you see it, it is memorable. A logo aims to build a bond with a customer and stimulate interest in your brand. They are more likely to associate them with your business as customers can quickly recognize your logo and name. Logos that are easy to remember and produce a strong impact are valuable because they help your brand stick in consumers’ minds.
The best logos stand out from the pack because, over the years, they remain relevant and effective. When you design a logo that combines modern design patterns and fads, it’s always tempting, but it’s not always the right choice. A timeless logo is one that, no matter where it is used, remains important and communicates with people. For instance, McDonald’s golden arches have remained unchanged for decades, as has Coca-Cola’s iconic wordmark.
Last, but not least, in a multitude of styles, forms, and contexts, a strong logo can be used. A logo you can only use online in one size, for example, is not very nice, since it restricts the ways you can show the name to the globe. When you shrink them for packaging or distort them when you place them on a poster, even the best-looking logos are not successful if they become illegible or unrecognizable. One of the simplest ways to make the logo more flexible is to think about the shape you produce and store it in. When you resize them, typical picture images can pixelate, but vector files are designed for scaling. On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile.
These five attributes make a logo easily recognizable and guarantee that they can interact with the brand as customers look at it.